The 2026 Hotel & Shop Plus Shenzhen will open its doors October 13–15 at the Shenzhen World Exhibition & Convention Center, offering a comprehensive platform for hospitality professionals navigating China’s evolving hotel market.
Organized by IM Sinoexpo, a leading exhibition organizer with over three decades of industry experience, the event forms a key component of the fourth edition of Connexion Shenzhen — one of South China’s largest integrated trade show platforms.
Market Context: From Expansion to Optimization
China’s hotel industry has transitioned beyond the rapid growth phase of previous decades. Market dynamics now favor asset optimization, digital transformation, and sustainable operations over new-build expansion.
The Greater Bay Area — encompassing Shenzhen, Guangzhou, Hong Kong, Macau, and Zhuhai — presents a particularly complex landscape. The region benefits from substantial business and leisure travel demand, yet faces mounting pressure from aging property stock, rising operational costs, and shifting guest expectations.
Key market trends in driving demand for the expo include:
• Renovation wave: A significant portion of existing hotel inventory requires technology upgrades and physical refurbishment
• Brand consolidation: Major chain operators are accelerating regional expansion strategies
• Experience economy: Younger demographics increasingly prioritize smart-room technology, personalized service, and environmentally responsible accommodations
Expanded Format: Ten Industries, One Venue
Hotel & Shop Plus Shenzhen 2026 will co-locate exhibitions across ten sectors:
Hospitality, Furniture, Health & Lifestyle
• Food, Beverage & Coffee
• Hotel Supplies, Design & Décor
• Furniture, Materials & Cross-border E-commerce
• Health, Nutrition & Natural Ingredients
• Lifestyle Products & Innovative Gifts
Machinery & Electronics Theme
• Food Processing & Packaging Machinery
• Catering Equipment
• Electronics & Appliances
• Environmental, Cleaning & Property Management
• Smart Lighting & Intelligent Hotel Solutions
The integrated approach reflects the interconnected nature of modern hospitality procurement, where technology, sustainability, and design converge.
