Hotel Indigo Phuket Nai Yang Beach — a 170-key boutique lifestyle hotel currently under development, targeted to open in 2028.

Staybridge Suites Phuket Bangtao — a large-scale 344-key extended-stay hotel also planned for a 2027 opening.

With the addition of VOCO, Hotel Indigo, and Staybridge Suites, AssetWise is positioning itself strongly across multiple travel segments, from lifestyle and boutique hospitality to long-stay accommodations, while further reinforcing Phuket’s status as one of Thailand’s hottest hotel investment destinations.

CP Land is officially entering Thailand’s rapidly growing budget hotel market with its new “bedZ” hotel brand, intensifying competition against major players such as B2 Hotel, Hop Inn, GO! Hotel, and even hospitality projects linked to the PTT Group.

The company plans to launch a total of 15 bedZ hotels nationwide, strategically targeting key provincial cities and growth destinations within CP Land’s mixed-use developments and urban projects.

Chonburi (Ban Bueng)

Nakhon Si Thammarat

Surat Thani (Mueang District)

Khon Kaen (Mueang District)

Nakhon Ratchasima (Khao Yai)

Chiang Mai (expected)

The expansion reflects CP Land’s strategy to strengthen its ecosystem in major regional cities by integrating affordable hospitality into its broader mixed-use city developments. With domestic tourism and regional business travel continuing to grow, the budget hotel segment is becoming one of Thailand’s hottest hospitality battlegrounds.

ONYX Hospitality Group is preparing for a major brand transformation and aggressive expansion plan across Asia, led by its flagship brands including Amari, OZO, and Shama.

The group revealed plans to fully refresh its brand identity, including new logos, brand visuals, and overall positioning, alongside a significant hotel pipeline expansion over the coming years.

ONYX is also preparing to launch a THB 4 billion REIT, which will include three hospitality assets:

Amari Bangkok Pratunam

OZO Samui

OZO Phuket

Shama Sukhumvit 101

Shama Medini

Y Hotel Nanshan Shenzhen Inspired by OZO

Shama Rayong

EQ Phuket Resort — a major 32-rai beachfront resort project at Kata Beach managed by EQ Equatorial, marking the brand’s first entry into Thailand. The project will feature 170 keys, including 11 pool villas, 27 suites, and 132 standard rooms, with a future beach club also planned.

Shama North Pattaya — a joint venture project with a major Japanese corporation, located near the existing Amari and OZO Pattaya properties.

Amari Resort & Villa Samui — an expansion of the current Chaweng property and the first-ever villa concept developed by ONYX Hospitality. The project will add 65 new keys, bringing the total inventory close to 300 rooms.

Amari Phuket — a major renovation project that will convert the entire beachfront zone into premium pool suites and luxury villas.

With its rebranding strategy, REIT launch, and regional expansion plans, ONYX Hospitality is positioning itself for significant long-term growth across both resort and urban hospitality segments.